Tuesday, September 15, 2009

Martha Stewart Volume Already Passes Full Day in 30 minutes (MSO)

Martha Stewart Living Omnimedia Inc. (NYSE: MSO) is soaring on news of the new exclusive pact with the The Home Depot Inc. (NYSE: HD).  Full details are here from last night’s release, but what is so helpful is that this ‘exclusive’ pact is another pact that does not appear to be a replacement pact and the company noted that it still has Macy’s and other top retail outlets to create, sell, and distribute the Martha wares….. MSO shares are up 8% at $7.40, which is a tad lower than teh $7.50 high in pre-market trading that we saw.  Also worth noting is that the trading volume is now over 320,000 shares and the average volume is only 280,000 shares or so.  So in less than 30 minutes, this one is effectively heading into ‘exponential volume territory.’ -JON OGG 99:57 AM EST)


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